In 1950, Alan Turing published a paper exploring whether or not machines could think. Through this research, he developed “The Turing Test” — a framework that assumes the ultimate bar for “Artificial Intelligence” is whether a machine can exhibit behavior indistinguishable from a human in a given activity. Turing’s research sparked a wave of interest in machine intelligence and subfields of machine learning and deep learning. These disciplines are comprised of AI algorithms that create expert systems to make predictions or classifications based on data. Decades later, these expert systems have shaped our modern definition of the consumer experience. At the same time, they remain largely out of reach for the average user.